Dia&Co is a high-growth fashion company serving the plus-size women’s category. The new Dia&Co digital experience is fun and confident, speaking to an underserved audience craving fashionable pieces and a brand that speaks their language.
Strategy & Roadmapping Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Technology Testing & Validation Shopify Plus Design & Development Responsive Modular Design Systems 3rd Party Platform Setup & Integrations Strategic E-commerce Consulting Conversion Rate Optimization Post-Launch Feature Enhancements Site Support & Maintenance
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The new Dia&Co shopping site features dynamic collection landing pages, built with multiple module types. These variations allow the merchandising & marketing teams to place interactive content on these pages, including product cards, hero images, and compelling copy, to create an immersive shopping experience.
Our design team reworked and refined an already robust brand book to create a scalable design system for Dia&Co. The result is a pattern library of reusable assets that elevates the overall brand, perfect for use in any situation and scalable across the Dia&Co digital presence.
Dia's Product Bundling feature brings together the best of the Dia Shop and the Dia Style Box by recommending bundles of products in a fun to explore format. The bundling feature, built using a custom Shopify script, recommends a set of products (the bundle) that automatically apply a discount and allow the customer to select variants and add to their cart in just a few clicks.