Dressed for Success
Olivia Palermo is a global tastemaker, amassing a following of over six million fans through carefully curated social channels and strategic partnerships with fashion companies and designers. The newly formed Olivia Palermo Group has sprung from Olivia’s enormous success and is taking control of its own narrative by creating a beautiful editorial experience for Olivia-branded apparel and providing a hub for her collaborations. This digital platform is a sophisticated storytelling experience which is built upon the mutual bonds formed through interactions between Olivia and her community.
Establish Digital Guidelines
Using Olivia’s print branding, V+V contributed to the brand guidelines by making sure assets are optimized for a mobile e-commerce experience. Our creative team contributed to brand assets and built out a kit that the Olivia Palermo’s team can present to retail partners, allowing flexibility and scalability to the visual brand well beyond the digital platform.