Olivia Palermo is a global tastemaker, amassing a passioniate following through her expert fashion advice and progressive collaborations with fashion icons such as Karl Lagerfeld.

Olivia’s new editorially-focused digital home is a view into her life and passions, showcasing a uniquely designed content and commerce experience for her community.


Strategy & Roadmapping Competitive & Comparative Analysis UX/UI, Tech, Content, & Ops Planning Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Technology Testing & Validation Shopify Plus Design & Development Responsive Modular Design Systems 3rd Party Platform Setup & Integrations Quality Assurance & Compliance


Shopify Plus Klaviyo SearchSpring Gorgias Return Logic

01. Content+Commerce

Inspired by classic Vogue editorials, Olivia wanted to blur the lines between editorial and e-commerce design and functionality. Every aspect of the experience is designed to give visitors a fluid experience discovering stories, interacting with content, and shopping along the way. The OP Edits section contains breathtaking imagery and enthralling copy infused with shoppable products, mimicking the functionality of a physical magazine.

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02. Flexible Fashion

Leveraging Shopify Plus’ native content management system, Verbal+Visual built custom content modules, allowing Olivia’s creative team the flexibility to customize nearly every design element and curate content within the blog and throughout the site.

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03. A Few of Her Favorite Things

Olivia’s Picks is a special section V+V integrated to showcase Olivia’s Product Picks of the Week. This “swim lane” is inspired by layouts found in traditional print magazines, and adds an additional layer of shoppability to the site by providing an unexpected moment of discovery for visitors.

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04. A Stylish Guide

Our creative team contributed to brand assets and built a Design Kit that Olivia’s team could use to present to retail partners and PR companies. For this kit, the team leveraged the new website style guide for use beyond the digital home, intelligently expanding upon the existing brand guidelines.

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