Paul Evans

Elevating the experience for this quality Italian shoe company


Shopify Plus




UX Design

Visual Design

Content Strategy

Front End Development

Systems Integrations

The Challenge

Paul Evans desire to bring top Italian-made mens footwear to the U.S. market at an affordable price point got off to an excellent start as CEO Evan Fript grew the brand rapidly and opened a store in New York’s famed West Village. While the product and store experience were top-notch, the digital hub was lagging behind in ensuring it depicted a clear brand story and highlighting the quality and value of the products.

The Solution

Verbal+Visual worked with the Paul Evans team to enhance the user experience, minimize returns, and streamline the overall design aesthetic, so that visitors could find their shoes quickly, select the correct size, and checkout efficiently. In addition, Verbal+Visual better told the Paul Evans brand story by focusing on the hand crafted and quality aspects of the products themselves. Furthering trust and reliability of the bran by creating and implementing more consistent tone of voice standards and image styles.

Due to the differences between European shoe sizing and American shoe sizing, the Paul Evans team found that returns were higher than desired as customers were having a hard time choosing the right size. We created a custom sizing tool and integrated it on the product detail page and within the checkout process to allow customers to confirm correct sizing choices prior to purchase. These updates led to a drastic reduction in returns following implementation and a burden lifted from the customer service team – no more kick backs!

"V+V has done a tremendous job elevating the digital presence of Paul Evans and matching the online experience with the physical product."

Evan Fript

Founder & CEO

Paul Evans

Brand Logo

The Results


Sales Increase


Conversion Rate


Return Customer Rate

Next Case Study


Weaving two sites into one quality experience


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