Threading A New Narrative
Intimate Customer Journey
Our team devised a unique strategy for grouping products so shoppers can explore signature collections defined by mood or character. Shopify traditionally has two ways of displaying product collections - automated or manual sorting. Employing a custom data structure, TellTale products are grouped by bra style and show all the color variants per style. A mix of lifestyle and product photos embody a near-tactile sensation of the product’s look and feel.
We also enjoyed fabricating a suite of tools designed to make the customer journey fun and seamless, without dictating decisions; this adheres to the core philosophy that the Telltale woman is not confined to one identity and she’s free to explore all aspects of her personality.