An Interwoven Commerce Experience
Verbal+Visual worked with the team at The Sak to redesign and replatform the entire e-commerce experience, making website management easy and integrating the e-commerce operations into the core wholesale business. Several variations of the mobile tab layout went through rigorous user testing and design auditing to assess functionality and ease of use. The navigation header now lets users seamlessly navigate between storefronts, creating an inter-connected shopping experience and bringing clarity to two unique brand experiences.
Using The Sak’s existing brand guidelines, our creative team presented multiple style tile options that would help tell The Sak’s brand story. This helped to establish a cohesive visual language early on in the design process and aligned both teams, before building full-page mockups. The new site intertwines both Sak collections (The Sak and Sakroots) in a unique way, providing structurally identical yet visually distinct brand experiences, all on the same site and with the same checkout.