The Sak

Crocheted Commerce

PLATFORMS

Shopify Plus

Yotpo

Swell

Candid

ReturnLogic

Stitch Labs

SERVICES

Redesign & Migration

The Sak is a lifestyle brand built on authentic design and worldly spirit.

Some might call The Sak an original DTC brand. Founded in 1989, The Sak crafts beautiful, handmade bags made by artisans in Bali, and kept their brand purebred for the first half of their existence. By the mid-2000’s, however, the business had shifted to a wholesale model and has mainly remained steady in that approach ever since. Until recently, that is, when The Sak decided to return to their roots as a true DTC brand. Enter Verbal+Visual.

Interwoven Donations

An important pillar of The Sak is their dedication to a variety of charitable causes. We tied in the ability to add a donation to the appropriate charity on a per product basis to encourage and entice customers into donating.

Crafting a Dynamic Design System

V+V’s design and development teams collaborated to create and refine a design system that was implemented across multiple product pages and stores. This system enables the e-commerce team at The Sak to reference and reuse a consistent set of UI elements to make site updates and preserve brand standards with confidence across both of their brands, The Sak & Sakroots.

"The Verbal+Visual team was incredible to work with. They created a beautiful dual site solution for The Sak / Sakroots, and worked with our large team to define and refine our vision. The final site launch was a huge success!"

Noah Ross

Director of E-commerce

The Sak

Brand Logo

The Results

+23%

Conversion Rate

2x

Revenue

100%

ROI

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