This Place is a new female-centric health & wellness company that leverages the benefits of CBD, tailored towards calm and rejuvenation based on the time of of day and ones mood.

To bring this ethos to life, Verbal+Visual designed a fluid and soothing e-commerce experience. Launching with 4 core products, our design approach gave each product the platform to educate, and the visibility to be explored.


Strategy & Roadmapping Omni-Channel & Multi-Market Planning Customer Surveys & User Testing User Experience Design & Prototyping Shopify Plus Design & Development 3rd Party Platform Setup & Integrations International Expansion


Shopify Plus Klaviyo Klarna Little Data Reamaze


Increase in Conversion Rate


International Sites

01 A Newly Branded Infrastructure

This Place features a fully branded digital experience, tailored to the brand guidelines. Given this, you’d never know that we leveraged the development infrastructure This Place’s sister brand, VAAY, given the completely different aesthetic. This backend streamlining allowed for distinct designs for each site, while also giving the client seamless updates on the back-end.

02 Built For Scale

While This Place has launched with 4 products, expansion in the product line and distribution in new countries is inevitable. Given this need for scale, we designed a custom homepage structure to allow the brand to scale as more products are offered, while retaining the ability for the customer to truly engage with each product on a deeper level through large visuals and rich Product Detail Page content.