Tufenkian Artisan Carpets

Weaving two sites into one quality experience


Shopify Plus






UX Design

Visual Design

Content Strategy

Front End Development

Platform Migration

Systems Selection

Systems Integrations

The Challenge

Tufenkian Artisan Carpets has long been celebrated for fine materials, timeless designs, hand craftsmanship, and humanitarian work that improves the lives of workers, their families, and their communities. Verbal+Visual came onboard to elevate Tufenkian’s digital space to reflect the quality of their luxury carpets, as well as their social mission. The goal was to re-platform from a legacy system while still maintaining connections with external tools as to not "pull the rug out" from all parties upon launch.

The Solution

Tufenkian previously hosted two distinct sites — one dedicated to their non-shoppable collection and another to their e-commerce closeout selection. V+V streamlined Tufenkian’s products into a unified, polished site that is both intuitive to navigate and easy to manage. In the process we were able to provide a new foundation for the eCommerce experience with the migration to Shopify Plus, while connecting to legacy systems to ensure workflows remained intact.

V+V incorporated the highest level of visual features and mobile responsiveness that e-commerce customers have come to expect. As a result, Tufenkian’s digital presence now aligns with the prestige of their timeless, handwoven carpets.

“Verbal+Visual turned what felt like an overwhelming project into a well-planned, manageable set of tasks that ultimately resulted in a website that exceeded our expectations. We are delighted with their work!”

Michelle Austin

Director of Marketing

Tufenkian Artisan Carpets

Brand Logo

The Results




Average Order Value


Conversion Rate

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