United By Blue
The Ticker To Trash-Free Waterways
Utilizing UBB’s founding principle of one product sold equaling one pound of trash removed from our waterways, we created a dynamic app that ticks up every time a product is sold on the site. The team at UBB continuously follows suit by ensuring that the amount of trash collected matches or surpasses the site total at all times.
Call on Community
United By Blue’s commitment to environmental change is equally important as its e-commerce success. With that commitment in mind, we focused on crafting content experiences throughout the site that highlight materials, processes, and real world calls-to-action to encourage participation and build community.