United By Blue is turning the tide against wasteful apparel manufacturing. In order to achieve UBB’s mission, Verbal+Visual identified the key component that makes them special: an unwavering support to clean our waterways. We designed the new UBB experience around the idea of making waves, both literally and metaphorically. This fresh approach has brought new energy to the United By Blue brand, their website, and their movement.


Strategy & Roadmapping Competitive & Comparative Analysis Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Shopify Plus Design & Development Responsive Modular Design Systems Strategic E-commerce Consulting Conversion Rate Optimization Post-Launch Feature Enhancements Site Support & Maintenance


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01. The Ticker To Trash-Free Waterways

Utilizing UBB’s founding principle of one product sold equaling one pound of trash removed from our waterways, we created a dynamic app that ticks up every time a product is sold on the site. The team at UBB continuously follows suit by ensuring that the amount of trash collected matches or surpasses the site total at all times.

02. Curated Collections

With exciting new collections and collaborations being launched frequently, we designed a modular content system that enables the UBB team to curate collection-centric landing pages that intertwine content and commerce in-house.

03. Call on Community

United By Blue’s commitment to environmental change is equally important as its e-commerce success. With that commitment in mind, we focused on crafting content experiences throughout the site that highlight materials, processes, and real world calls-to-action to encourage participation and build community.