Uproot Wines

Uncorked E-commerce


Shopify Plus





UX Design

Visual Design

Content Strategy

Front End Development

Platform Migration

Systems Selection

Systems Integrations

The Challenge

In order to uncork potential in an untapped industry, Uproot Wines turned to Verbal+Visual to create a direct-to-consumer e-commerce platform for their unique wine collection. Given the inherent challenges in selling wine online and the ambitious desire to be the best-in-breed online wine outlet, the platform had to reach and surpass all e-commerce best practices.

The Solution

In order to become a best-in-class digital outlet in a challenging space, Verbal+Visual sought to ensure an optimized and user tested design and user experience for Uproot Wines. Age verification (a large prohibitor for most wineries), efficiency of processing orders, and customer service were some of the key pain points we wanted to address and solve. The end result felt like the perfect blend of delightful user experience, high-end design, and extreme customer satisfaction. Cheers!

“It was a pleasure working with the V+V team from start to finish. The wine industry is a complicated one, and they worked tirelessly to ensure that everything was perfect, from strategy to design, through compliance and logistics. We’re thrilled!"

Jay Levy


Uproot Wines

Brand Logo

The Results


ROI in 4 months


Conversion Rate


Bounce Rate

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