In their rise as a premier international streetwear brand, Carhartt WIP's U.S. team needed a new digital presence that spoke to their local audience while retaining their brand feel. The new site highlights WIP’s street-focused stories, and features in-your-face photography, enticing customers to buy before it's too late.


Strategy & Roadmapping Competitive & Comparative Analysis UX/UI, Tech, Content, & Ops Planning Customer Surveys & User Testing User Experience Design & Prototyping Visual Exploration & Definition Technology Testing & Validation Shopify Plus Design & Development 3rd Party Platform Setup & Integrations Conversion Rate Optimization Feature Enhancements Site Support & Maintenance


Shopify Plus Kustomer Findify RLM Mailchimp Bergen Logistics

We always felt we were in good hands with V+V. They were accessible, responsive, and knowledgeable, and provided straightforward technical solutions over the course of an ever-evolving project.

Steve Wolski

Carhartt WIP General Manager, North America


Verbal+Visual leveraged data and learnings from the global site experience to create a refined and highly optimized North American digital presence. We shifted fulfillment from German HQ over to a new U.S. warehouse, and integrated shipping & returns directly with Shopify Plus.

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02. Streetwear Smarts

A robust Personalization strategy was implemented to create hyper-personalized experiences. The site re-merchandises product listings to showcase products you’re interested in more prominently as a customer browses the site.

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Each season, Carhartt WIP releases some of the most highly anticipated drops in the streetwear game. The Lookbook section features the latest looks from Carhartt WIP, with shopping functionality built in. Watch out.

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