The Challenge

  Jonathan Adler is known known for empowering customers to be their own interior designers. When we started partnering with them, they were on a growth path to becoming a global, industry-leading furniture brand. Our job was to ensure that the platform had enough flexibility and optionality for users to engage with the level of curation detail experienced in their brick-and-mortar stores, without overcomplicating or slowing down the path-to-purchase



SFCC To Shopify Plus Migration + Redesign Conversion Rate Optimization Strategic E-Commerce Roadmapping UX/UI, Dev, Content, + Ops Planning Customer Surveys + User Testing Responsive Modular Design System 3rd Party Platform Integrations + Configurations CX Testing + Optimization Strategic E-Commerce Consulting Omni-Channel, Multi-Market + International Growth


Shopify Plus NetSuite + Celigo Listrak Searchspring Yotpo Swell Attentive Affirm Littledata

Our Impact In Numbers


increase in revenue






ROI within 3 months

We knew speed-to-market with an elevated user experience was our immediate priority.

Putting multiple workstreams in-flight, we worked to launch a seamless platform migration from SFCC to Shopify Plus across all channels (DTC, POS, B2B) and establish the foundation for scale at a brand and operations level. All while building out a design system and custom CRO features critical for the user journey (such as mobile layouts, custom furniture builder and advanced search merchandising capabilities).

Simplify a complex visual system to drive consistency and trust

Buying a large piece of furniture for a home is personal and a large investment of time researching. We created a scalable and modular design system that allowed for flexibility while ensuring brand consistency across the digital storefront. This simplified visual system ensured cohesion no matter where you are in the user journey.

D — Copy 2 Visual
Custom furniture selector

Part of what makes Jonathan Adler’s eclectic and vibrant furniture special is the ability to customize it to your tastes. Swatch selections dynamically update product imagery based on selections, giving customers an immediate visual of the exact product they're buying. The use of 3D renders make it possible to show the endless possibilities.

D — Copy 3 Visual
International expansion (U.S./U.K.) + POS setup with 10 stores

Jonathan Adler has several stores and showrooms located across the world. Our team established a comprehensive design system for the master brand, allowing us to build and scale a duplicate site for the U.K. in a matter of weeks. We leveraged the Shopify Plus ”Point-of-Sales” solution enabling customers to receive a seamless omnichannel experience, regardless of where they shop. All orders, across all channels, are now managed through the same fulfillment system – ensuring operational efficiency and inventory accuracy managed in real-time.


“I cannot say enough about your team. The attitude and energy you all have over there makes a huge difference. The team was literally at my disposal for both launches. AMAZING.”

Damen Seminero

CTO at Jonathan Adler